If you’ve watched TV in the last five minutes, we’re willing to bet you’ve seen a commercial in which a celebrity is endorsing, or acting as the spokesperson of, a skincare line.

Whether it’s a flavor-of-the-month teen idol wearing nothing but a bath towel or one of the plethora of celebrities who’ve cured their news-to-us acne problem with 3 easy steps, skincare companies seem to think that stardom equals a medical degree in dermatology.

The latest endorsement comes in the form of the Kardashian sisters acting as spokespersons for a skincare line set to launch this spring.  The threesome —famous for … let us get back to you on that —  made the announcement earlier this week.

If you need a reality TV personality to tell you how to care for your skin, you’re in the wrong place. We do, however, have an in-house rock star who has a few recommendations for you.

See, the ZO in ZO Skin Health stands for Zein Obagi. As in Dr. Zein Obagi. The same man responsible for the Obagi Nu-Derm system and other products you’re so familiar with. Yeah, that guy. He’s the creator of our line and he’s the only one we need backing our products. Is he a celebrity? Yes — to dermatologists the world over.

ZO Skin Health doesn’t have to pay teeny bopper actresses with all of two years experience caring for their own skin or singers whose skin problems require a magnifying glass to see them to put their seal of approval on our products.

Our seal of approval comes from one of the most respected doctors in dermatology. Our endorsement is in our name, not in a celebrity.