Today, every page in the Money section of USA Today was encouraging —retail spending is up; older adults are spending more on travel and younger ones are spending more on apparel; auto sales are up; housing prices have stabilized; people feel secure in their jobs; the economy is rebounding in California and Florida.
All together now: “Phew!”
But, can manufacturers assume that consumers will abandon their thrifty habits? Can skincare companies now sneak in a price increase or 12? Can consumers view this progress as the green light for indulgent spending?
I can’t speak for the skincare industry as a whole. I can only speak for ZO.
We have NO intention of increasing prices in 2010. We believe some important lessons were taught in the recession, namely:
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“Value” is important. No one — no matter how affluent — should engage in profligate spending.
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Whether a product costs $39 or $139, that product should deliver results in direct proportion to its cost. Consumers deserve to get what they pay for.
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Manufacturers need to invest in what matters most. At ZO, we believe that is “results.” Beautiful packaging is not important. In fact, you may notice that we’ve made some cutbacks in some of our packaging, so that we can avoid price increases.
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No manufacturer should take a customer for granted. We value our customers and partners, and will work to deserve and maintain the trust that has been established.
I live in Malaysia and am interested in your Oraser Hand care products. But can they also be used for the arms? I have some pigmentation and spots on my upper arms.
Absolutely. Both of our hand products contain lighteners. You may also be interested in checking out our Body Emulsion. It contains a high concentration of lactic acid and retinol (also a good lightener) so it exfoliates and speeds cellular turnover. Another plus: it’s a little more expensive, but there’s a lot more product, so it’s a much better value.